Brand Bhutan is an overarching umbrella brand providing a holistic view of Bhutan. It packages all positive attributes of Bhutan such as pristine environment, rich cultural diversity, the Gross National Happiness philosophy, political stability, etc. TheBrand Bhutan identity system captures the best of Bhutan and Bhutanese values. The Bhutanese values are the core beliefs that under score everything we stand for as Brand Bhutan, driving our behaviors towards the achievement of Brand Bhutan’s purpose of fostering true happiness.

Textile

Authentic handwoven Bhutanese textiles showcasing vibrant colors, intricate patterns, and centuries-old weaving traditions. A celebration of Bhutan's rich cultural heritage, craftsmanship, and timeless elegance.

Grown in Bhutan

Products grown in Bhutan are cultivated in the country's pristine Himalayan environment, using traditional farming methods and clean natural resources. Known for their quality, freshness, and sustainability, Bhutanese agricultural products reflect the nation's commitment to environmental conservation and organic farming.

Arts and Crafts

Bhutanese crafts are a rich expression of the country's cultural heritage and artistic traditions. Skilled artisans create handmade products such as textiles, wood carvings, paintings, bamboo works, and metal crafts using techniques passed down through generations. These crafts showcase Bhutan’s unique identity, craftsmanship, and deep connection to its traditions.

Made in Bhutan

Products made in Bhutan represent the country's rich culture, skilled craftsmanship, and commitment to quality. From traditional handicrafts and textiles to locally manufactured goods, these products are created using local materials and expertise, reflecting Bhutan’s heritage, creativity, and sustainable values.

The Grown in Bhutan mark represents the pristine nature and the harmony present in the way Bhutanese cultivate the land and way of life. It aims to encourage consumers to consume safe and natural agricultural products that are grown in Bhutan.

The Made in Bhutan mark represents Bhutanese culture and heritage. It aims to encourage consumers to buy products that are of premium quality, sustainably and happily made in Bhutan.

Brand Bhutan Values are

TRUE: Bhutan originates from the pure, pristine, and natural mountains of the Himalayas, which has influenced the traditions, and continues to resonate down through to everything said and done today.
VIRTUOUS: Cultivating truly meaningful and personal experiences, by genuinely connecting with the people at every opportunity.
ENRICHING: Changing lives for better, by inspiring a sense of belonging and well-being, and making a positive impression that lasts a lifetime.
BENEVOLENT: Borne from the innate concern for others; warm –hearted kindness, friendliness, and compassion are synonymous with the culture and way of life. BRAND BHUTAN’s personality should reflect:
HARMONIOUS: By being balanced and totally in tune with the rhythms of nature-aware of how the elements work together to create peace and accord.
SENSITIVE: By being perceptive and attuned to what is going on around and responding to the needs and feelings of others.
OPTIMISTIC: By being positive in our outlook and sharing this perspective with the world around us.
GRACIOUS: By being kind, generous, and considerate to people regardless of who they are and where they come from.

Our Mission

The main aim of Brand Bhutan is to diversify export products, add premium to the existing goods, thereby driving preferences and choices of the consumers within and outside the country through the unique selling proposition of Bhutan. Bhutan’s priority on environment conservation, preservation of culture and tradition, equitable socio-economic development, and good governance, identified as the four pillars of Gross National Happiness, guiding the government’s policy framework is accounted for in the development of “Brand Bhutan”.