Brand Bhutan is an overarching umbrella brand providing a holistic view of Bhutan. It packages all positive attributes of Bhutan such as pristine environment, rich cultural diversity, the Gross National Happiness philosophy, political stability, etc. TheBrand Bhutan identity system captures the best of Bhutan and Bhutanese values. The Bhutanese values are the core beliefs that under score everything we stand for as Brand Bhutan, driving our behaviors towards the achievement of Brand Bhutan’s purpose of fostering true happiness.
The Grown in Bhutan mark represents the pristine nature and the harmony present in the way Bhutanese cultivate the land and way of life. It aims to encourage consumers to consume safe and natural agricultural products that are grown in Bhutan.
The Made in Bhutan mark represents Bhutanese culture and heritage. It aims to encourage consumers to buy products that are of premium quality, sustainably and happily made in Bhutan.
BRAND BHUTAN values are:
TRUE: Bhutan originates from the pure, pristine, and natural mountains of the Himalayas, which has influenced the traditions, and continues to resonate down through to everything said and done today.
VIRTUOUS: Cultivating truly meaningful and personal experiences, by genuinely connecting with the people at every opportunity.
ENRICHING: Changing lives for better, by inspiring a sense of belonging and well-being, and making a positive impression that lasts a lifetime.
BENEVOLENT: Borne from the innate concern for others; warm –hearted kindness, friendliness, and compassion are synonymous with the culture and way of life. BRAND BHUTAN’s personality should reflect:
HARMONIOUS: By being balanced and totally in tune with the rhythms of nature-aware of how the elements work together to create peace and accord.
SENSITIVE: By being perceptive and attuned to what is going on around and responding to the needs and feelings of others.
OPTIMISTIC: By being positive in our outlook and sharing this perspective with the world around us.
GRACIOUS: By being kind, generous, and considerate to people regardless of who they are and where they come from.
At Brand Bhutan, we strive to celebrate and promote the rich tapestry of Bhutanese culture and craftsmanship. Our mission is to connect artisans with a broader audience, showcasing unique, handmade products that reflect our heritage. We believe in authenticity and sustainability, ensuring that every purchase supports local communities and preserves traditional techniques for future generations.
Our products are crafted with care, using time-honored techniques that have been passed down through generations. Each piece tells a story of dedication and artistry.
We are committed to preserving our cultural identity. By supporting local artisans, we ensure that the beautiful traditions of Bhutan remain vibrant and relevant.